Creative direction
Managing the creative process is one of the greatest experiences I've come to enjoy in my business career. With over twenty years of digital media development, marketing, and branding experience, I’ve found myself directing many creative teams.
By recognizing the specific strengths in my fellow creatives, coupled with an eagle-vision approach to strategy, we can create the best possible digital product.
I've had the distinct pleasure of working with, managing and building creative teams in numerous markets across the nation. Below are snapshots of my roles in some highlight organizations, including links to work samples:
Green Bay, WI | New York City
LiveX is a live streaming company, specializing in remote video production solutions and content development.
Our productions have included clients like the Times Square New Years' Eve Ball Drop, Verizon, and Marc Jacobs.
As a Coordinating Producer with the company, in NYC I’ve helped live stream The Global Fund conference, hosted by President Biden with speeches from Bill Gate and every G7 leader.
Remotely, I’ve produced a monthly training series for Google Retail employees and an election night coverage event for The States Project. And working in Green Bay wouldn’t be complete without producing a Packer program, much like I did for US Cellular with their live stream A Local Connection with AJ Dillion.
In between client productions, I contribute regularly to the industry leading product reviews LiveX produces.
Rochester, NY
Moondog Labs is an optics innovation company that specializes in mobile videography and photography. Our team currently holds 77 patents, many in mobile imaging. As the Chief Branding Officer at Moondog Labs, I am the leader in every aspect of company outreach & customer engagement including online digital presence and content creation.
Daily, I interact with online influencers, working with them to keep mobile creatives informed about and engaged with our products. I’ve become a market-testing member of product development, and manage our world-wide retail distribution and distributor training initiatives.
Green Bay, WI
In my roll as the Creative Services & Promotions Director at WFRV-TV Local 5, I oversaw the Local 5 brand through on-air promotion & external outlets (radio, print, web, community partnerships). I also:
Initiated new community focused brand & developed market-standout weather campaigns
Directed creative process for numerous projects; including concept, script writing, production, on-air scheduling
Executive producer & post-production supervisor roles: Steven Avery Phenomenon & Hidden History
Managed extensive election coverage creative including Wisconsin’s 8th Congressional Debate
Established graphics and promotions for launch of political program: Newsmaker Sunday
Created graphics for & played key role in new set design
Initiated station-wide social media integration & introduced Facebook Optimized Video in Green Bay market
Managed community engagement through media partnerships including Nexstar Founder’s Day of Caring
Committee head for 60th Anniversary Celebration; directed on-air promotion & introduced sales elements
Weslaco, TX
As the Digital Service Director at KRGV, I developed procedures for newly created digital content department and successfully integrated them in a bi-lingual market.
Managed online presence of digital platforms: Facebook (420k), Twitter (127k), Instagram (8k), Website (40k/daily) and Snapchat
Integral leader in numerous community enhancement projects including: Valley Relief Fund & Heart of the Valley
Developed all creative aspects of new bi-lingual channel launch: 5.2 Somos El Valle
Managed graphic integration for all-Spanish newscast: Noticias A Las Nueve
Advised Rio Grande Valley clients through marketing strategies and created their promotional campaigns
Worked with community leaders to combat obesity and diabetes through health initiatives like the SPI Marathon
New York City
Many of my procedures working with digital media stem from the lessons I learned working for this world-recognized brand. My duties included:
Managed tape & digital library; assisted marketing team with promotional announcements
Prepared UK footage for US air; Top Gear, Doctor Who, Luther, The Graham Norton Show etc.
Assisted content development team on brand new BBCA produced program Would You Rather…? With Graham Norton
New York City
Another one of the world's most recognizable brands, and for good reason. Not only are Apple's products revolutionary, but their company culture taught me management (and really, life) techniques that I utilize daily. I empowered customers with functional computer knowledge through One-to-One sessions and taught daily seminar-style instructional sessions for customers of varying computer literacy.
Green Bay, WI
Growing up listening to this pioneer in broadcasting, I couldn't wait to someday be a part of the team. As their N.E. Wisconsin bureau promotions manager, I directed all promotional campaigns and special events marketing. I also managed a team of on-air talent and provided in-studio technical support as well as produced segments for state-wide program Wisconsin Life, featuring unique aspects of local culture.
Juneau, AK
While in Juneau, I landed a gig as an on-air reader for local news breaks during NPR's All Things Considered. It was a honor and a pleasure to bring local news to Alaska's capital.
As I continued my stay in Alaska, I took on a reporter position at KINY - News of the North, where I created daily reports and read the drive-time news updates.
London, England, United Kingdom
I was fortunate enough to spend my last semester of University interning in the London neighborhood of Harlesden at Bang Radio. Among many media and life lessons learned, the station went through a re-branding, changing from Life FM to it's current image.