THE Mission
To create engaging content that shares the ideas, goals, and stories of the organizations I am proud to call colleagues and clients.
how we make it happen
social media instagram - YOUTUBE - facebook - TIKTOK
+ content website - video - audio - photo
+ strategy campaigns - analytics
+ branding design - culture
= YOUR growing ONLINE PRESENCE.
telling your story.
ONE EXAMPLE…
The Bay Lakes Council is one of the premiere regional organizations in Scouts BSA (formerly Boy Scouts of America). The COVID-19 pandemic affected this organization particularly hard. Without children in school, Scouting’s main recruiting source was gone. The organization needed a strong Fall Recruitment Campaign to make up for an entire year’s loss of numbers. The results are two :30 spots that aired via Spectrum ad buy throughout the mid-West and on YouTube pre-roll. The ads focus on two main drivers of the Scouting program: family bonds and character development.
The organization needed a strong Fall Recruitment Campaign to make up for an entire year’s loss of numbers. The results are two :30 spots that aired via Spectrum ad buy throughout the mid-West and on YouTube pre-roll. The ads focus on two main drivers of the Scouting program: family bonds and character development.
The Bay Lakes Council owns four unique camp properties that they needed to showcase though quick pace, engaging videos that could be included in email content, social media, and feature on their website. The result are four videos (one example shown here) featuring the various attractions of each camp.
ANOTHER EXAMPLE…
During the summer of 2021, OnBroadway Inc., a downtown Green Bay business improvement district, hosted the first ever Mural & Busker Festival. This weekend long event brought 10 new murals to the area. Visitors could watch the murals being painted as they walked the district entertained by musicians, dancers, jugglers and street performers of all kinds.
Throughout the weekend, I captured footage of the event which I then cut together with coverage from local news outlets. This recap video was used as a proof of performance for sponsors, a review of the weekend for social media, and a promotional tool for next year’s event.
One more….
Aurora has an inspiring story of how her thriving small business has come full circle to now owning a brick-and-mortar on the same street she started off doing farmer's markets over a decade ago.
In just a 90-minute shoot, we were able to capture her story. A few days later her story was shared on the Facebook page of OnBroadway Inc., a non-profit business development organization in downtown Green Bay where Aurora’s shop is located.
Within a week this video saw over 8,600 impressions (views) and 1,300 engagements (likes, comments, shares).
ENGAGING CONTENT = ENGAGED CUSTOMERS
last one, for now…
The Foxy Paddler Party Boat takes up to 22 passengers on 2 hour tours of downtown Green Bay on the Foxy River. They needed a video that showed the fun times that will be had aboard, while also informing potential customers how it all works.
The Foxy Paddler also has a sister attraction, the Foxy Pedaler. I also created create short form ads for platforms like Instagram and Facebook from a single day shoot with a group of riders. Watch those below:
Using what I've learned from years social media engagement, creating marketing strategies and developing audio/video production techniques, I'm influencing change through engaging content.
Whether it's introducing an audience to a new product or service, helping companies attract and retain top talent, creating a forward-thinking company culture, selling an idea, or drawing attention to social and environmental issues, my work, in collaboration with forward thinking colleagues, will create a difference.
- Shawn Connelly, KernMantle Media - Owner/ Executive Producer