Shawn Connelly

Companies like Mercedes-Benz have strict branding requirements that need to be followed in any on-air or print advertising. When the owner of Mercedes-Benz of San Juan came to KGRV with an idea that was outside the average ‘local commercial’ box, it was up to me to execute the production to the level of the Mercedes-Benz brand. The resulting “Texting” commercial campaign was a huge success.

Over the years, I’ve been a regular contributor to Wisconsin Life, an audio series produced by Wisconsin Public Radio which celebrates what makes Wisconsin unique through the diverse stories of its people.

The Rio Grande Valley has one of the highest diabetes rates in the country. During my time in South Texas, I worked with numerous organizations who were changing the perceptions of health and wellness in the area. One such organization was the South Padre Marathon, a young event that quickly became a premiere destination race. My goal was to help them continue to grow through videos that provided a look at how events like this impact overall community wellness and outlined the economic impact for area.

Percussionist Steve Seitz runs the premiere drum studio in Northeast Wisconsin. Unfortunately, for years, his website didn’t reflect his level of quality. In 2019, he hired me to make his website reflect his top notch instruction.

Nazareth College is a client of Fish & Crown Productions out of Rochester, NY. As a freelance editor, I edited Naz College projects including social media content to promote their athletic and arts programs.

RGV Credit Union had two objectives: reach a younger audience and highlight their low auto lending rates. This 30 second spot achieved both of the objectives.

Potential clients are more inclined to work with you when they get to know you. Founder of Hellenbrand Financial, Tony Hellenbrand used a video series on his website to introduce himself to customers while providing answers to commonly asked financial questions.

Muralist Beau Thomas has transformed blank walls into beautiful canvases all over the mid-western United States. I was honored to help bring people to his gallery showing Love Letters by producing this video.

The Civic Symphony of Green Bay originally had me produce an introductory video helping to share their story throughout Northeast Wisconsin and beyond. I continued working with them throughout the next couple years promoting their concerts through Facebook promotional videos.

Alaska Travel Adventures provides unique experiences for cruise ship tourists visiting Juneau, AK. As a raft guide in 2012, I saw the opportunity for tours to be streamlined and uniform amongst the guides, while also allowing each individual guide’s personality to shine.

I wrote a raft guide script and created a corresponding map for the guides which provided each employee with the knowledge they needed at the specific point they needed it along the 6 mile stretch of the Mendenhall River.

King of Kolors performs the highest quality auto-body work in South Texas. They wanted to a commercial that reflected that quality. “A movie trailer” experience. The result was this 30 seconds spot that ran on stations across the Rio Grande Valley.

Every small business owner knows, there are never enough hours in a day. Bay Area Yoga Studio Owner Kathleen Kelly knew this all too well and contacted me to do her weekly site updates. She’d send out a weekly newsletter and with that information, I’d update her Wordpress website accordingly. I enjoy finding the little ways I can help small businesses focus on their craft, and leave the digital presence management to me.

The Boy Scouts of America instilled values that have helped me become the person I am today. Which is why I’m happy to return the favor when I am able. In the early 2000s, the BSA saw the opportunity to truly utilize a premier property year-round: Bear Paw Scout Camp. They launched Maple Days: an interactive weekend program throughout February & March where scouts and youth groups can come to camp and learn everything about making maple syrup from A-Z. I created this promotional video to help them showcase the how this S.T.E.M. program provides fun and education!

The Downtown & Olde Main Street Districts of Green Bay needed help finalizing a video for a grant application: The Missing Link. With footage already shot by city employees, they came to me to put the story together. The result is a video that explains how the grant would improve safety and public perception of the under utilized East River.

The Green Bay Running Club hosted a trail relay race and they needed a logo. I was able to add onto their existing brand while creating a logo that uniquely defined the event.

Initially hired as a part-time contractor, I was brought on as Moondog Labs full-time Chief Branding Officer in 2019. I am the organization’s leader in every aspect of company outreach & customer engagement including their online digital presence and content creation.

When Stillmank Brewing Co. hired local artist Beau Thomas to deck out their taproom with some sweet mural art, they wanted to show off the paint AND their latest Mai Bock release. I created this video to help bring the crowds to the brewery.

Live theatre was one of my first loves. I still try to perform in shows when I’m able, but I love helping out regional theaters as well. During Play-by-Play’s run of Ring of Fire: The Music of Johnny Cash, I designed the flyers and posters that helped make the show their most attended at the time.

Full disclosure: this is one of my favorite bars on the planet. Not only is it a historic Greenwhich Village bar in Manhattan, but it’s also a great traveling Wisconsinite hangout. During the 2010 NFL season, my best friends and I watched every Packer game here, right up to the Green & Gold winning the Super Bowl that year. When owner Patrick Daley approached me about how bar patrons could share pictures and connect with each other online, I introduced Patrick and the bar to Facebook and helped him get the official Kettle of Fish page started. I managed the page for the following year, training Patrick along the way, until he was able to take over the page on his own. Proud teacher moment.

BAYCOM provides communication products that are mission-critical, reliable and are ready to perform when needed. From NFL stadiums to law enforcement, you can find BAYCOM’s technology all over the mid-western United States. At their annual tech and vendor expo in January 2016 at Lambeau Field (Green Bay, WI), I interviewed their executive management team, vendor CEOs, and clients which was turned into short form web content throughout the year.